Profitable Growth Is Everyone’s Business - A Book Summary
The days of ruthless downsizing and drastic cost cutting are long gone. Nowadays, companies have realized that the best way to earn profit is only through growth – profitable growth. In this book, author Ram Charan где купить тренажер лег мэджик производства Германии provides 10 tools anyone can use to hurdle obstacles and achieve profitable growth.
These tools are:
1. Revenue growth is everyone’s business, so make it part of everyone’s daily work routine.
2. Hit many singles and doubles, not just home runs.
3. Seek good growth and avoid bad growth.
4. Dispel the myths that inhibit both people and organizations from growing.
5. Turn the idea of productivity on its head by increasing revenue productivity.
6. Develop and implement a growth budget.
7. Beef up upstream marketing.
8. Understand how to do effective cross-selling (or value/solutions selling).
9. Create a social engine to accelerate revenue growth.
10. Operationalize innovation by converting ideas into revenue growth. One of the most critical points discussed is the need for re-orientation of thinking. Most businessmen and executives think about growth as “home-runs” and more often than not disregard the “singles and doubles”. Managers often look forward to the big breakthrough or the grand new product without realizing that home runs don’t happen everywhere – sometimes, they don’t even happen in a decade.
Instead of aiming for that one grand home run, aim for singles and doubles. This is a surer and more consistent
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